
In 2025, the short let rental market is more competitive than ever. With thousands of properties listed on platforms like Airbnb and Booking.com, standing out has become both an art and a science. Travelers today are spoiled for choice, so simply having a decent property is no longer enough. Guests are looking for more than just a place to stay, they want an experience that meets their expectations, needs, and even aspirations.
So, what really makes guests pick one shortlet property over another? Let’s break down the elements that attract guests to your short-term rental property and why these factors are trending in 2025.
Compelling Descriptions
A great description isn’t just about listing amenities—it’s about telling a story. Guests want to envision themselves enjoying your property. Instead of writing, “Two-bedroom apartment with a pool,” try, “Wake up to serene mornings in this two-bedroom oasis, complete with a sparkling pool and a cozy terrace for your morning coffee”. Tell a story as to what the guest will get once they book your property. Make them feel your property.
High-Quality Photos
By 2025, the bar for listing photos has been raised significantly. Guests expect high-resolution, professionally shot images that highlight every detail of your property. Drone shots of the exterior, wide-angle views of living spaces, and close-ups of luxurious touches (like plush bedding or artisanal décor) are now standard. Virtual tours and 3D walkthroughs are also becoming increasingly popular, giving guests a feel for the space before they book.
Reviews and Ratings
In 2025, guest reviews hold more weight than ever. Travelers rely heavily on feedback from past guests to determine whether a property is worth booking.
One bad review can deter potential guests, so maintaining consistent quality is crucial. Regular cleaning, responsive communication, and attention to detail can help you secure those coveted 5-star ratings.
Don’t shy away from asking guests to leave reviews. A polite follow-up message after their stay, thanking them and gently requesting feedback, can go a long way. Many platforms now allow hosts to respond to reviews, giving you an opportunity to address any concerns and show potential guests that you care about their experience.
Amenities That Wow
In 2025, guests expect more than just a bed and a bathroom—they’re looking for thoughtful amenities that enhance their stay. Offering the right mix of conveniences and luxuries can set your property apart.
Smart homes are all the rage, with amenities like keyless entry, voice-controlled lighting, and streaming-enabled TVs becoming standard. Fast, reliable Wi-Fi is non-negotiable, especially with the rise of remote work and digital nomadism.
Guests crave comfort, so investing in high-quality bedding, plush towels, and cozy furnishings can make a big difference. Bonus points if you include extras like a coffee machine, spa-like toiletries, or even a welcome basket with local treats.
Properties that cater to families and pet owners often attract a wider audience. Kid-friendly features like high chairs, cribs, and toys, as well as pet-friendly policies, can make your listing a top choice for certain demographics.
Exceptional Hospitality
In a competitive market, excellent customer service is what truly sets you apart. Guests remember how you made them feel, and a little extra effort can turn a good stay into a great one.
Whether it’s a handwritten welcome note, a guidebook of your favourite local spots, or a small gift, personal touches go a long way in creating a memorable experience.
Responding to inquiries promptly and professionally shows guests that you’re reliable and attentive. Be proactive about addressing any issues that arise during their stay to ensure they leave happy.
Conclusion
In 2025, attracting guests to your shortlet property is about more than just having a nice space—it’s about offering a compelling package that combines great design, thoughtful amenities, and exceptional service. By focusing on what travelers truly want and leveraging the power of technology and personalization, you can create a property that stands out in a crowded market.
Remember, every detail matters, from the photos on your listing to the way you communicate with guests. With the right approach, your shortlet property can become a top choice for travelers seeking unforgettable stays—and keep them coming back for more.
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